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500+ connections on LinkedIn is a badge of honour for recruiters. I always wonder what’s going on when I see a recruiter’s profile and they have fewer than 500 connections, especially if they have been in recruitment for more than a year. Think about it, a recruiter...
500+ connections on LinkedIn is a badge of honour for recruiters. I always wonder what’s going on when I see a recruiter’s profile and they have fewer than 500 connections, especially if they have been in recruitment for more than a year. Think about it, a recruiter...
X-ray search should be a key part of any recruiter's talent sourcing tool kit. But what does it mean? X-ray search is one of the things I'm asked to explain most often. Many experienced recruiters don't know what it means, or why you might use it. That's OK, I'm here...
#MeetYourRecruiter is a LinkedIn Posting Challenge for recruiters. Posting on LinkedIn is a great habit to get into, it can greatly increase your visibility. #MeetYourRecruiter is here to help get you into the habit of posting regularly. Research suggests we should...
Sourcing Hat now has a YouTube channel. This is the first video in my Google Search Tips for Recruiters series. Here we look at Google’s search tools. It's essential to know about the Tools menu if you regularly source on Google. Google's Tools menu can help you...
Alternative messaging techniques came up earlier this month when I was running a session with Alex Moyle for The Recruiting Gym. I realised that not everyone knew sending a voice message was an option on LinkedIn. This can be useful when you're out and about - it's so...
Every month Katharine from Sourcing Hat and Andy from Aspen In-house will be bringing you soundbites from the world of sourcing in the form of the AirSource podcast. Look for new episodes on the second Thursday of every month. The next episode will be ready to...
Is anyone actually looking for a new job right now, in December? Yes, of course. But there are also a lot of people that are putting it off and people who haven’t even thought about it yet. It’s easy to get caught up in the holiday season. Things are winding down now....
LinkedIn are making big changes that will affect just about every aspect of using the site. LinkedIn says that they want the interface to be consistent between desktop and mobile. From what I can piece together, this means the interface is getting stripped back and we...
I work with a lot of recruiters that find Boolean logic and search engine operators difficult to get their heads around. You can still get a lot out of your search tools though, even if you’re totally bamboozled by Boolean. I’ve been thinking about the searches I run...
LinkedIn recently removed some key sections from our public profiles. Read about them here.
Most notably, our Headlines and Experience sections are no longer indexable by search engines like Google. This will likely impact how easy we are to find via Google.
So, we want to make sure that important keywords are used in parts of our profiles that are still visible. For example, the first 90 characters or so of our About sections are still visible – so I have made the first line of my About section an adapted version of my Headline.
Another section of our LinkedIn profiles that is still visible is the Projects section, but very few recruiters seem to use it. I think it could be our saving grace for SEO purposes.
If you want to be findable as a Finance Recruiter on Google, you need to get keywords relevant to that search into parts of your LinkedIn profile that are still visible to Search Engines.
The Projects section on your LinkedIn profile allows you to share the things you’ve worked on that might not easily fit in your Experience section.
I have seen it used effectively by contractors or freelancers to show their individual assignments without complicating their Experience section.
But there’s no reason you can’t highlight key projects you’ve been a part of in your Projects section and get a bunch of juicy keywords back on your profile at the same time.
Have you produced any case studies with your clients? These are ripe for being translated into projects on your LinkedIn profile. You can explain what your role was in delivering the assignment, show off who else was involved by adding everyone else involved like colleagues and clients, and you can add media as well (perfect if you have a video testimonial or a pdf case study).
Have you helped with a project not directly related to fulfillment? If you helped implement a new piece of software, like an ATS or CRM, tell us about it.
Do you have a blog or a podcast to shout about? This is a great place to show off the extra-curricular content creation you get involved with. Don’t forget to add your co-authors or co-hosts and include a link so people can check it out.
Do you host any events? At its heart, recruitment is networking, so it’s no surprise that a lot of recruiters and recruitment businesses end up running events (either online or in person) for their candidates and/or clients. Tell us about the events you run.
With every project you add, you should be thinking about optimising keywords. Are you using words like “recruiter” as well as others relevant to your industry?
In the box at the top of your LinkedIn profile you will see a button called ‘Add profile section’. Click on it and look under the ‘Recommended’ drop down. Select ‘Add Projects’ and start writing!
Tell me, what do you think of these changes from LinkedIn?
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